The Gold Standard is a lifestyle brand curated with the customer in mind. We are dedicated to providing high quality items, without the high prices.

With the brand growing every day, it's only right to help provide other young entrepreneurs tools needed to start a successful business. With that in mind, we now offer a range of custom branding items and virtual resources for those seeking to take that next step towards becoming their own #boss. These resources can be found under the "Business Tools" tab or click "Start A Business" below!


As a black owned business, we stand with those that fight against racial injustice. Proceeds from the BLM Tees and Illustrations will be donated to the North Carolina Bail Fund. 

Becasue all we wanna do is take the chains off.